The Challenge
A mid-sized CPG company faced mounting pressure to adopt AI tools without a clear understanding of how, when, and why these technologies should be implemented. The organization needed a strategic framework to evaluate AI solutions based on actual business value rather than market hype.
Operational Gaps
Through extensive stakeholder interviews, we identified five critical operational gaps preventing the organization from effectively leveraging data and technology.
Departmental Pain Points
Pain points were consolidated into two primary categories: technology infrastructure challenges and process methodology issues.
Tech Debt
Data Infrastructure
Fragmented systems preventing integrated analysis and insights
Automation Gaps
Manual processes for budgeting, reporting, and monitoring
Master Data Quality
Inventory and supply chain data requiring cleanup
Process Debt
Strategic Alignment
Cross-functional misalignment on landscape and priorities
Planning Methodology
Tension between operational needs and strategic planning
Content Management
Manual workflows for compliance and brand consistency
Implementation Roadmap
A phased approach to sustainable AI integration, designed to build organizational capability and strategic alignment before technology deployment.
Key Outcomes
- By addressing foundational process and tech debt issues, many organizational challenges were immediately mitigated—removing the perceived and artificial reliance on AI as a catch-all solution
- Strategic projects teaching AI fundamentals at individual level, building organizational capability from the ground up
- Clear pathway for tool adoption based on actual business needs rather than vendor marketing or competitive pressure
- Organization equipped to evaluate AI tools critically versus blindly, ensuring ROI and strategic alignment on all technology investments
- Established AI ethics and compliance framework protecting the organization from regulatory and reputational risks
- Cross-functional alignment on competitive landscape and strategic priorities, reducing organizational friction and accelerating decision-making